Automation & Integrations

Connect systems, reduce manual work, and scale through clean, efficient integrations — built to evolve as you grow.

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We don’t just build integrations. We build integrations that can absorb change.

Growth introduces complexity — new warehouses, vendors, routing requirements, volume shifts.
We build integrations that are modular, configurable, and documented so changes don’t require rebuilding from scratch.

WHAT THIS SERVICE OFFERS

Included

  • Automation and integrations built around how teams actually operate

  • Clean, scoped work that removes repeat manual effort

  • Integrations designed to absorb change as operations evolve

  • Proper technical testing and clearly defined UAT cases before go-live

  • Documentation that makes future updates understandable and manageable

Not Included

  • Fragile automation no one knows how to update

  • Hardcoded logic that breaks as volume or rules change

  • Integrations shipped without testing or UAT

  • Automation that adds complexity without operational value

  • Set-and-forget builds that degrade over time

Types of Automation & Integration Work

  • Custom Integrations & Advanced Automation

    When business logic goes beyond what prebuilt connectors can support.

    This covers situations where data needs to move in specific ways — across systems, APIs, or workflows — to support real operational needs.

    Common uses:

    Automating invoice creation & posting

    Connecting NetSuite to 3PLs or marketplaces (e.g. Logicbroker)

    Syncing operational or financial data to BigQuery

    Custom routing logic across marketplaces

    Multi-step workflows with validation and conditional paths

    High-volume integrations that must scale reliably

    Built using a mix of Custom Celigo flows, REST APIs, and bespoke integrations, depending on what fits the use case best.

    Explore Custom Integration Setup

  • Marketplace & App Integrations

    Implementing prebuilt Celigo marketplace and app connectors to enable fast, accurate data flow across sales channels — without custom builds or unnecessary complexity.

    Many of these integrations are already available as part of the Celigo ecosystem. Our role is to install them correctly, configure mappings cleanly, and align them to how your operations actually run.

    Best for:

    Rapid product and inventory visibility across marketplaces

    Connecting ecommerce and marketplace channels like Shopify, Walmart, Wayfair, Amazon, and others

    Syncing orders, inventory, fulfillment, and tracking reliably

    Reducing manual maintenance of product feeds, reconciliation, and operational lag

    Getting new channels live quickly with minimal overhead

    You can view the full list of available Celigo marketplace and app integrations here:
    https://www.celigo.com/integrations/

    Explore App Integrations

  • NetSuite Automation

    Automating repeat work and business logic directly inside NetSuite using workflows, scripts, and scheduled processes — wherever automation reduces manual effort, inconsistency, or operational drag.

    Best for:

    Automating invoice creation, approvals, posting, and downstream actions

    Generating and enriching metadata on records (packages, attributes, references)

    Creating or triggering records like item fulfillments, adjustments, or custom records

    Custom pricing logic, item group reconciliation, or rule-based calculations

    Scheduled or event-driven scripts for cleanup, updates, and batch processing

    Eliminating repetitive clicks and manual work for ops, finance, FP&A, and CX teams

    Explore NetSuite Automation

  • Integration Enhancements & Improvements

    Improving and extending integrations that are already live.

    Best for:

    Adding new warehouses or locations

    Extending tracking or fulfillment logic

    Supporting new vendors, fields, or rules

    Refactoring fragile or hard-to-maintain logic

    Explore Enhancements

Next Steps

Ready to Build

Clear on what needs to be connected or automated?

Book a Fit Call

Not Sure What to Automate

Not sure what’s causing friction or where automation adds value?

Start with an Audit

Need Immediate Coverage

Is something already live and causing issues?

On-Demand Integration Support

How It Works

Fit confirmed & order placed
We confirm the module or feature need, constraints, and success criteria.

Design & plan
We design the implementation around your existing setup and deliver a clear plan.

Build & configure
Implementation is executed with tight scope and minimal disruption.

Validation & deploy
Changes are tested, reviewed, and deployed intentionally.

Documentation & clean exit
We document what was added, how it works, and hand it back to your team.

Different entry points.
Same goal: “Systems that don’t need babysitting.”

This works best for teams who…

  • Are scaling across channels, warehouses, or vendors and need systems to keep up

  • Are spending too much time on manual uploads, reconciliations, or repetitive NetSuite tasks

  • Have integrations in place but need them configured properly or extended cleanly

  • Want automation that supports operations — not automation that creates new dependencies

  • Prefer scoped, well-documented builds over open-ended “optimize everything” engagements

  • Understand that clean integration work reduces friction across ops, finance, and CX

Talk through your next integration with a Normaly expert

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Not sure what needs to be automated yet?

If the root cause isn’t clear, starting with an audit can help identify what should be built, automated, or left alone.

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