GP at Risk
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Answer questions to model exposure
Not yet scored
Dup. Fulfillment Cost
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Fragility Score
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Pre-Demand Diagnostic
Is your NetSuite architecture silently leaking revenue during your most important sales events?
This diagnostic models your gross profit exposure under a 30-50% demand spike, specific to your order economics, fulfillment architecture, and operational structure.
A note on your data. We collect only what is necessary to model your exposure. We do not store personally identifiable information, will not add you to a mailing list, and will not contact you unless you explicitly request the audit. Normaly operates at limited capacity -- we are looking for the right fit, not volume.
Before we begin
Is this diagnostic right for you?
This model is built specifically for commerce businesses running NetSuite as their primary ERP. The findings and financial calculations are calibrated to NetSuite's architecture and will not be accurate for other platforms.
Does your business run NetSuite as its primary ERP?
This diagnostic is built for NetSuite environments.
The financial model is calibrated specifically to NetSuite's allocation, order routing, and integration architecture. Applying it to another platform would produce inaccurate results.
GP at Risk
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01 / 07 -- About You
Who is completing this diagnostic?
Your role helps us weight the confidence of certain answers. A CFO and a CX manager have different visibility into the same system.
Your role
Annual revenue
Approximate gross margin
Revenue leakage matters less than gross profit leakage. This reframes the model in the terms your CFO actually uses.
Order economics Optional
These inputs significantly improve model precision. Without them, exposure is estimated from revenue band only. We are not storing this data.
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Average transaction value
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Avg cost to acquire one customer
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Avg revenue per customer over time
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Cost to fulfill one outbound order
What % of annual revenue occurs in your single highest-demand month?
A brand doing 25% of annual revenue in one month has exponentially more at stake during a spike. This multiplies the exposure model significantly.
GP at Risk
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02 / 07 -- Demand Context
Your next demand event
The same architectural fragility carries different financial weight depending on when and how the spike occurs.
When is your next significant demand event?
What type of event?
Did you experience operational failures during your last high-volume period?
Inventory mismatches, duplicate orders, reconciliation gaps, fulfillment delays, or elevated CX contact volume. Historical evidence is the strongest predictor of future leakage.
CX cost per incident Optional
Improves the duplicate fulfillment cost calculation.
GP at Risk
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03 / 07 -- Inventory Architecture
Inventory and fulfillment structure
Allocation logic failures are the most financially significant leakage source during demand spikes. This section carries the highest model weight.
How many warehouse locations or fulfillment nodes does NetSuite manage?
If you use multiple 3PLs, are they from the same provider?
Different 3PL providers on separate systems means NetSuite is the only shared source of inventory truth. If allocation fails, both providers execute on conflicting data simultaneously.
Does allocation logic live inside NetSuite, or in a middleware / iPaaS layer?
When inventory authority lives outside NetSuite -- in Celigo, Boomi, or custom middleware -- NetSuite may not reflect real-time committed inventory. During a spike this creates a window where the same unit gets allocated to multiple orders before the sync catches up. This applies even if both 3PLs are from the same provider.
How are inventory allocation rules currently governed?
GP at Risk
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04 / 07 -- Order Flow
Order flow and duplication risk
Duplicate orders and undefined backorder logic are the two highest-cost failure modes during demand spikes.
Are duplicate order safeguards explicitly configured in NetSuite?
Customer checkout retries and integration double-fires create duplicate orders during high-velocity periods. Each one costs: outbound shipping x2 + return label (if retrieved) + CX resolution + refund processing.
How does the system handle backorders when a channel oversells?
How many NetSuite admins actively monitor the environment during a demand spike?
A spike without a designated monitor means failures compound for hours before discovery.
GP at Risk
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05 / 07 -- Integration Resilience
Integration health and monitoring
Integrations between NetSuite and your storefront, 3PL, and payment processor are the highest-probability silent failure points under volume stress.
How many sales channels route through NetSuite for order management?
How are integration errors between NetSuite and external systems monitored?
Have you experienced elevated payment authorization failures during high-volume periods?
Gateway timeouts create orders confirmed in NetSuite but never paid, or payments captured without fulfillment confirmation. Both are typically discovered at month-end reconciliation.
Has your NetSuite environment been formally reviewed before a major demand event in the last 12 months?
GP at Risk
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06 / 07 -- Reconciliation and Ownership
Financial visibility and system ownership
Settlement mismatches discovered at month-end are the hardest losses to recover. System ownership clarity determines escalation speed when failures occur.
How is settlement reconciliation between your payment processor and NetSuite handled?
How quickly does your team detect margin variance after a high-volume period?
Who is the primary owner of your NetSuite environment?
Would your business be able to grant a trusted external firm full read access to NetSuite for a scoped 5-day audit?
The audit requires access to configuration settings, workflow rules, integration logs, and the ability to run controlled test orders.
Limited availability -- 4 audit slots remaining this month
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Gross Profit Exposure -- Peak Event Window
GP at Risk -- Conservative
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Partial channel redundancy, rapid detection
GP at Risk -- Base Case
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Most likely scenario given your inputs
GP at Risk -- Worst Case
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Full dependency, slow detection
Operational Cost Exposure
Duplicate Fulfillment Cost
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Shipping + return label + CX per incident x estimated volume
CAC Erosion Risk
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Lost customers who must be re-acquired
Fragility Score
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Architectural fragility index out of 100
Structural Risk Indicators
Next Step -- 5-Day Revenue Leakage Audit
Request a structured review of your NetSuite environment before your next demand event.
Normaly conducts a full-access architectural review -- inventory allocation logic, order routing, integration health, payment reconciliation, and system ownership -- and delivers a prioritised gross profit exposure report within 5 business days.
On access and confidentiality. The audit requires read access to your NetSuite environment and the ability to run controlled test orders. All access is scoped, time-limited, and governed by a signed NDA and data handling agreement before engagement begins. We do not retain any client data beyond the engagement window.
Fixed scope · $2,100 · Delivered in 5 business days · No retainer required · 4 slots available